D&AD Awards London

Exhibition Design. Creative Production

For this years New Blood showcase design we wanted to emphasise the concept of transitioning and layers as a response to the participants career stage. As part of the brief we were challenged to work with a series of preexisting structures. To minimise production costs and create a more circular design, we created a modular, reusable display system. Stacked storage boxes were dotted around the space as display plinths. Light holographic vinyl was used to draw attention to the digital elements. The dark holographic vinyl was used as a background to the New Blood Shift section - to emphasise the connection between the two spaces.

Project designed in collaboration with graphic design studio Praline

Using Format